Internal Revenue Service
Revenue Ruling

TaxLinks.com   sm

 Rev. Rul. 55-42

1955-1 C.B. 610

Full Text

Rev. Rul. 55-42

Section 6.28 of Regulations No. 6 provides that retailer advertising specialties, such as trays, coasters, beer mats, menu cards, meal checks, etc., which bear advertising matter and which are primarily valuable to the retailer as point-of-sale advertising media, may be furnished, given, or sold to a retailer if the aggregate cost to any industry member of such retailer advertising specialties furnished, given, or sold in connection with any one retail establishment in any one calendar year does not exceed $10. Held: Such retailer advertising specialties furnished by industry members to retailers which bear advertising matter of the industry member furnishing them may also bear the name or name and address of the retailer to whom furnished